- (1) Proven marketing methods and powerful marketing ideas.
- (2) Creating Print, TV and radio advertising. Audience – grabbing collateral, displays and brochures.
- (3) Impacful direct response packages. Online web design, execution and services.
- (4) We strive to make every client’s business our business.
That is why we also provide services that most marketing and communication companies never think of bringing to their clients. For example, Orbit360° has available a financing arm, E–Financing / Orbit360° Capital Partners, LLP. Remember that while many companies say they are full–service, E–Creative implements that concept from the ground up to build your brand and bottom line.
We are the people who will put that into action.
Branding is not simply a matter of printing a name on a label. It's the execution of a comprehensive visualization program. We don't brand for today. We create product and property identities that aggressively define themselves in crowded markets. We develop a vibrant, meaningful identity that creates a strong, resonating impression. Branding efforts include—but are not limited to—logomarks, taglines, themes, philosophies. All of which are purpose-built to enhance advertising, marketing and packaging. Our proficiency even allows us to create branded properties from scratch, tailored to specific markets, personalities, or purposes.
Tried and true direct marketing efforts impact consumers when they open their mailboxes each day. Orbit 360° can design devices that pop and generate real and measurable results, in the form of both response and action.
Often, trade show or event exhibitors fail to maximize their presence with thousands of prospective buyers at stake. Our event/tradeshow experience will help determine which sponsorships will generate the kind of relevant attention that will ensure attendees are focused on your message.
Where are your customers? Watching television? Listening to internet music streams? Reading print or electronic books or periodicals? Passing billboards? Searching the internet? Targeted plans for reaching your market with absolute efficiency and economy are what you'll find in the media programs designed by Orbit 360º. With a critical determination of the right mix of media, we can take your message to places you never thought possible. And make your investment dollars work ten times more effectively.
Expanding product lines, making a brand live beyond its initial permuation, bringing new products to market — all are areas in which our experience and creative approach to problem solving can help you build a new customer base.
Image management is a crucial aspect of promoting your company's position. We'll get you in front of the press in ways that will differentiate you from your competition. We can ensure coverage in relevant publications, news outlets, web resources, and broadcasted media, as well as create non-traditional noteworthy PR platforms.
Trade shows are among the most cost-effective vehicles for sales. Over the course of a few days, your product or service will be seen, felt, and experienced by literally thousands of potential buyers. But, the investment doesn't stop with the purchase of booth space. Orbit 360°'s expertise is tailored toward maximizing your exposure, with results-oriented strategies.
When marketing an internet presence, top end exposure with the prominent search engines is critical to success. If you are not near the top of the first page of a websearch, you may as well not exist. It's that simple. We take the headache and chore out of internet marketing by getting you the exposure you need. Orbit 360º and Path Interactive, our affiliated digital company in Flat Iron district, NYC Sillicon Valley, have partnered to created a unique approach in internet marketing. Orbit 360º and Path Interactive bring you creative solutions that make sense in today's business environment. For more information about our affiliated digital company, please click here.
We understand the principle that people buy 'benefits,' not products. Our efforts are centered on delivering your message with compelling design and writing. But, we also know that the message must elicit action. Award-winning campaigns are nice. But, your advertising dollars should win you more than hardware. Our campaigns win results — proven, chartable, demonstrable, concrete results. Your company's bottom line and your job depend on that.
Where it all begins. Your company or brand's position in the world is not to be taken for granted. It must be created, developed, maintained and cultivated. We use analytics as well as experience and intuition in crafting identity. It's not science. It's not art. But, establishing a dynamic, sustainable and consistent identity presence requires equal measures of both.
DIRECT MAIL/COLLATERAL MATERIALS
Orbit 360º creates devices and vehicles for point of sale purchasing decisions. Effective advertising can be a key component toward POP and 'impulse' buying, but our approach to display and fixture strategies make a difference and elicit action.
Purchasing decisions are very often strongly influenced by packaging. Our approach is, of course, dictated by context. But, Orbit 360° has decades of experience creating impactful package concepts. Experience—backed by testing—enables us to create programs that give buyers both visual and tactile impetus for sales.
Driving a brand often requires tactical implementations that fall outside the typical media mix. Promotional programs that deliver results can only be developed by a team that truly understands how to create opportunities and events that propel a property.
Retail Environment Design
Creating, developing, or upgrading store designs is another important area in which Orbit 360º excels. From the main floor to the dressing rooms, we understand customer and retailer needs, and can enact strategic plans that result in tangible, trackable improvements in both traffic and sales.
Television and Video
Orbit 360º can bring your message to millions, or to a select audience, with production expertise and strategies that keep costs down and quality up. Return on Investment is maximized. For every penny spent, an exponentially greater value is realized.
NEIL EICHNER, CEO/CREATIVE Director
Neil began his career working for world renowned advertising agencies, Lois Pitts Gershon, BBDO, Y&R and O&M. Neil worked on a diverse range of accounts that included CBC News, Dreyfus, Dupont and American Express. In 1986 Neil opened his own agency attracting names such as Suntori International, McGraw Hill, Jacob Javits Convention Center (which the agency launched that year) Inc Magazine, Hearst Publishing, The Democratic National Convention and the State of New York to name a few. Neil was later honoured by the Governor’s and Mayor’s offices for his work on the Javits Center and the Democratic Convention and was given an audience with Governor Cuomo and Mayor Koch for his outstanding services to the city of New York. As his agency grew in reputation Neil added new accounts such as Polygram Records, HBO, Gramercy Pictures, Mercury Records and the United Nations Environmental Agency. More recently Neil’s client associations include retail giants Wal∗Mart,K–Mart and Target and hotel chains such as Hilton and Millenium. Over the years Neil and his team have brought brands to market such as Sasson Clothing, Fiji Water, Scunci Hair Products, Bonjour Jeans and MTV Networks.
BERNIE STOLAR, Advisor
Bernie joined Google in February, 2007 where he is responsible for building in-game advertising. Previously, he spent 2 years at Mattel Interactive, overseeing all of Mattel’s software, online and computer-enhanced toys, including all product and business development, marketing, sales and operations. During his time at Mattel, Bernie refocused the company to deliver best-of-breed educational and entertainment products until that division was sold in late 2000. He joined Mattel in October 1999 after serving as president and chief operating officer of Sega of America and Sega Entertainment, where he was responsible for Sega’s console and PC gaming businesses in North America. Before joining Sega, Bernie was at Sony Computer Entertainment of America when it launched the Sony PlayStation. He was responsible for planning and developing strategic direction for the company’s third-party software development efforts that played a key role in the global success of the PlayStation console. His experience in the video game business spans more than 20 years, including serving as president of the Lynx Division for Atari Corporation and founding Pacific Novelty Manufacturing, which at that time was the largest video arcade manufacturer west of Chicago.
Prior to entering the interactive entertainment industry, Bernie spent a number of years in the publishing business, holding positions as associate publisher at The Village Voice and at Coast Magazine.
STEPHEN CODRON, Advisor
Stephen moved to Hong Kong in 1978 and co–founded the world’s largest bicycle manufacturer (global sales reaching $1 billion and listed in 1992), spending 16 years as the group’s Executive Vice-President, member of the board of directors, and CEO of the group’s international divisions. In both 1990 and 1991 the Company won China’s top joint-venture company award. In 1996 Stephen established Millennium Management Limited in association with a publicly listed U.S. based fund management and investment holdings company, to analyze opportunities for investment in the telecoms, media, and Internet space; later separating from its U.S. association to focus on assisting small/medium enterprises raise capital and in providing management and financial services. Over the past several years Stephen has raised in excess of $100 million for several companies through many reputable global financial institutions and venture capital funds. Stephen’s client associations include telecoms, publishing, broadcasting, media, sports entertainment and gaming companies, plus a number of Internet-based technology groups. Stephen has also been a regular international spokesman lecturing at several global management and marketing seminars including an Asia Pacific Economic Cooperation (APEC) convention in Bali, Indonesia, an Asian Development Bank (ADB) seminar in Hong Kong and an Asia Pacific Rim Forum in Beijing, People’s Republic of China.
KELLY LEE, COO/MANAGING PARTNER
Kelly worked for several prestigious creative firms as Pushpin Studio under Milton Glaser, Ogilvy & Mather, Grey Advertising, Saatchi & Saatchi, Sony Music Enetertainment before transitioning to Orbit 360, Inc. as Art Director. Ms. Lee's responsibilities have since expanded to encompass general management of designers, client relations, and strategic corporate decision making. She has created award winning campaigns, corporate images, brand packaging, and web/interactive design for Hilton Hotels, Millenium Hotels, Country of Cyprus Trade Commission, Advanstar Communications, Reed Exhibition, Freeman Exhibition, Becton Dickinson, La Roche, CVS Phamarcy, Nine West, Clinique, Seventeen Magazine, Inc Magazine, The Anne Frank Museum, The Jewish Museum, New York University, The Animal Medical Center, Elizabeth Arden and Estee Lauder. As a COO/Managing Partner at Orbit360, she has become a valuable link between creative team and the executive board, identifying and contributing to corporate solutions and effectuating them in the createive context.
JOHN CERRONE, VP of Marketing
John began his career in Advertising by training with the former Director of Marketing from Doyle, Dane, Bernbach in a successful regional ad agency/The Center for Advertising in Miami and Sarasota, Florida. John’s next move was into Sales Promotion where he served as Creative Director at Avon Products, Inc., both domestically and internationally, and his group was responsible for introducing hundreds of new products to market in his 3 1/2 years there. He then founded his own agency and television production firm handling advertising, sales promotion, direct mail and video for a diverse group of clients, His work has earned 24 ADDY Awards from the American Advertising Federation, the International Film and Television Society’s “Best Video of the Year”, two Billboard Magazine Awards and an American Video Award.
More than 20 years of combined experience in the healthcare, retail and finance industries. Most recently, he was founder, chairman and CEO of CheckUps, which pioneered Wal-Mart's convenient care program and became the largest operator with 23 locations across multiple states. Tawil began his career in retail. He founded Swatch Express in 1990, and subsequently created Suisse American, a multi-national corporation with offices in Zurich, London, and New York. He has worked closely with some of the most renowned retailers in the world including Harrods—the famous London-based department store—and Façonnable. Additionally, Tawil was partner in SRJ Financial Group, a New York-based brokerdealer/ investment bank.
DARICE GALL, Director of Marketing
As Director of Marketing for Advanstar Communications, Inc., a leading worldwide media company, Darice created exhibitor and attendee marketing materials for the International Beauty Show, American Spa Expo, HaircolorUSA and numerous other industry events in digital printing, electronic commerce, new media and healthcare technologies. She was the recipient of the Advanstar Chairman's Award in 2001 and holds a B.A. in English from Fordham University in New York City.
HENERY ESHELMAN, VP of Public Relations (L.A., California)
A practitioner as well as strategist, Henry positively reinforces the concept of what it means to be a boutique: large company experience and skills matched with personal attention. Henry’s public relations and marketing specialties include media properties, consumer products, events and venues, fashion and technology. He also has considerable event production capabilities ranging in budgets from a few thousand to a few hundred thousand dollars. Henry’s formerly served as Managing Director of B|W|R Public Relations and as Entertainment Practice Head of Ogilvy Public Relations Worldwide where, over eighteen years, he supervised accounts and teams in the filmed entertainment, consumer, corporate entertainment and technology areas. Before that he was a creative director at large, developing branding campaigns for films, talent and restaurants as well as for nightclubs such as Area, Palladium and Studio 54. Also, Henry founded and owns Eshelman Red Rose, Inc., d/b/a Platform Media Group (PMG).
Derek began his career as a graphic designer, under the tutelage and mentorship of Norman Gorbaty at Norman Gorbaty Inc. There, he managed a diverse client roster, ranging from international pharmaceutical conglomerates to local and national charitable organizations. He later founded The DVX MediaLab, an agency which he operated for 12 years, which served an equally varied client base. Derek has produced campaigns for such enterprises as Capital One Bank, Qualcomm Inc., The Guggenheim Museum, Anne Frank Center USA, Manhattan Associates, The Whitney Foundation, Hoffmann–La Roche Pharmaceuticals, Johnson & Johsnon, Inc. Magazine, Clinique, Random House, WalMart, Mattel, Spike Lee, The International Beauty Show, Terex, and World 50.
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